The Brilliantly Wired Summit: From Breadcrumbing to Building
The Neurodivergent Business Owner's Playbook to Growing an Email List That Actually Converts
A FREE online summit. 25-27 November 2025
Is this you?
You're breadcrumbing, scattering bits of value here and there. Maybe showing up for the occasional live or guest podcast. Posting on socials when you remember, if you've got the energy.
But it still feels like you're shouting into the void.
Audience growth is a slog. You're frustrated. You keep hearing that email is the answer, but every time you try to "build your list," it feels... icky. Formulaic. Like you're playing someone else's game.
And deep down, a voice creeps in:
"Am I just not cut out for this?"
"What if I'm doing it wrong?"
"Why does this feel so unnatural?"
Here's the hardest part to say out loud.
If nothing changes, you might give up.
Not on your business entirely, but on the part that puts your genius into the world.
And that would be a loss. Because your work matters. And the people who need it?
They're out there. They just haven't found you yet.
Then this Summit is for you!
Build Your Audience Without Burning Out or Pretending to Be Someone You're Not
This isn't another formula to follow.
It's a curated pick-and-mix of Neurodivergent-friendly, human-first strategies --- taught by industry experts who actually get how your brain works.
Over three days, you'll hear from a line-up of brilliant, values-led entrepreneurs sharing the exact ways they've grown and sold to engaged email lists - without relying on social media algorithms, pushy tactics, or pretending to be someone they're not.
You'll leave with practical steps, proven approaches, and a fresh sense of possibility.
More importantly, you'll feel excited --- not overwhelmed --- about the idea of growing a list.
Because when it's built with connection at the centre?
That list becomes more than a marketing tool.
It becomes your space. Your people. Your voice, finally landing.
Want to revisit the sessions in your own time?
Here's the thing about ND brains: we don't always absorb everything the first time. Sometimes we need to watch again when our energy is better. Or re-listen to that one part that really clicked. Or come back three weeks later when we're actually ready to implement.
That's exactly why the All Access Pass exists.
For just £29, you get:
-Replay access to ALL summit sessions until June 2026
-Time to implement at your own pace (no pressure, no FOMO)
-The ability to revisit sessions whenever your brain needs a refresh
-PLUS exclusive bonus content for All Access Pass holders
-Think of it as giving yourself permission to learn in a way that actually works for you - not on someone else's timeline.
Meet Your Host, Heidi Mavir...
I've been in business for over 25 years, one of those "serial entrepreneurs" who figured out early on that being employed wasn't in the cards. I've always known I had valuable skills to offer... I just had to build the kind of business where I didn't have to abandon myself to get paid.
When people ask me why I started my own business, I joke it's because I'm unmanageable and unemployable.
As a neurodivergent business owner, I've spent most of my career side-eying the "traditional" business world. It felt stuffy, stifling, and built for brains that didn't work like mine. So I made it my mission to do things differently, and to share what I learned along the way.
In the last two years, I've coached and supported over 200 neurodivergent business owners. I've built a thriving membership for ND parents and carers. I've even written a Sunday Times bestselling book.
And through it all? I've wrestled with audience growth. I've hit burnout. I've lost access to my social media, and learned the hard way just how powerful a good email list really is.
This summit is my way of passing that learning on. If you've been trying to build an audience that actually wants to hear from you, and buy from you, you're in the right place.
Here's how it works
⭐️First, you'll learn why building an email list is so important, especially if you're neurodivergent and done with relying on flaky algorithms or burning out on social.
⭐️Then, you'll hear from a line-up of ND-friendly experts who'll show you the many ways you can grow a list that works for you. You'll be amazed at how many different approaches there are, this isn't one-size-fits-all.
⭐️You'll also learn what to do with that list, how to nurture it, connect with your audience, and build real momentum that feels sustainable.
⭐️And after the summit? You'll have the option to grab lifetime access to all the trainings, so you can revisit, rewatch, and implement at your own pace.
⭐️No overwhelm. No pressure. Just a plan that actually feels possible.
Why This Matters
This summit was created to do things differently, heart-led, neurodivergent-friendly, trauma-informed... and yes, actually fun.
It's for business owners who feel overwhelmed, disconnected, or just plain over it when it comes to audience-building. You'll leave feeling energised, clear, and ready to build genuine connections, on your terms, in a way that works for your brain.
And the best part? It's completely free to attend.
This is a one-off, never to be repeated event. If your gut says yes, trust that:
Frequently Asked Questions
What if I'm not techy?
You're not alone. The summit runs on Zoom, and you can join from any device --- phone, tablet, laptop, whatever works for you.
If you're nervous about the tech side of list-building itself, we've got you covered. One of our expert speakers is delivering a session to walk you through a range of ND-friendly tools and approaches --- including some free options to get you started.
Do I have to attend all three days?
Nope. The summit is designed to protect your energy. Sessions are short, spaced out, and you can dip in and out as you like. Even one session could be a game-changer.
And I want to help you understand the pure gold that is an engaged email list. Because if you're relying heavily on social media to connect with your audience, you're putting your beautiful business in the hands of billionaire tech bros --- who could change the rules, pull the plug, or start charging you to reach your own audience, anytime.
I'm just not excited about building a mailing list --- will this change that?
That's the plan. This isn't about dry formulas or "marketing hacks". It's about real connection, clear communication, and building an audience that actually wants to hear from you.
And I want to help you understand the pure gold that is an engaged email list. Because if you're relying heavily on social media to connect with your audience, you're putting your beautiful business in the hands of billionaire tech bros --- who could change the rules, pull the plug, or start charging you to reach your own audience, anytime.
I don't have time for a summit right now.
Totally fair. That's why we've made the sessions short (under 30 minutes) and the All Access Pass is there if you want to catch up in your own time.
What if I'm already overwhelmed?
This summit is designed with that in mind. ND-friendly, trauma-informed, and structured to reduce cognitive load --- not add to it. You won't be told to "do more". You'll be invited to find what works for you.
What if I don't follow through after the summit?
You're not the only one who's worried about that. That's why we've included gentle mini-challenges and a supportive pop-up community to help you stay connected and take action --- without pressure.
What if I forget to show up?
We've got you. You'll get friendly reminder emails with links for every session. And if you prefer flexibility, grab the All Access Pass and watch whenever suits you.
